Typography as a Grid

Anthony Froshaugh,

'Typography is a grid'. Published 1967, in: The Designer [bibl. 122]. The article was written at the height of the vogue for grid-based graphic design, imported into Britain from (especially) Switzerland. In an earlier contribution to The Designer, Brian Grimbly-a friend and colleague of AF -had discussed grids in a purely pragmatic way, as a tool for designers. ('Designing to a grid', The Designer, no. 162, August 1966, pp. 4-5). AF then wrote this 'call to order', restating central tenets of his approach to typography. Some slight editorial changes have been made in reprinting the article here. Notes to the text and illustrations were originally numbered in one sequence, but have here been renumbered in two sequences. As explained in the editorial note on p. 189 below, the cover image ofthat issue of The Designer constituted one of the illustrations. It has been omitted here: reproduced small it would have little meaning, and similar images can be seen in the reproductions from Typographic norms on pp. 71-4 above. 'Typography is a grid' was reprinted in Design Dialogue, no.1, 1969: a magazine edited by students at Stafford College of Art and Design. A F's work was important for the design course at Stafford, as Peter Burnhill implied in his retrospective: 'Outside the whale', Information Design Journal, vol.8, no. 3, 1996, pp. 195-218.

Grid structures are implicit in the word typography. After half a millennium it is time for an understanding and re-assessment

To mention both typographic, and, in the same breath/sentence, grids, is strictly tautologous. The word typography means to write/print using standard elements; to use standard elements implies some modular relationship between such elements; since such relationship is two-dimensional, it implies the determination of dimensions which are both horizontal and vertical.

Consider the problems which faced Gutenberg, some five hundred years ago, in helping 'the eternal God' to bring 'into existence the laudable art, by which men now print books, and multiply them so greatly.... 1 Item, the said Johann Gutenberg knew of the invention of paper (which had reached Cologne by 1320); item, knew of the development of suitable inks ... of the general features of the cloth- and winepress, of the arts of the engravers, of the die- and punch-making of the goldsmiths (after all, he was a goldsmith himself).2 What did Gutenberg invent?

In order that letters, characters, may be arranged in lines, line upon line, for printing, each letter must be of the same depth or body-size as its neighbours, irrespective of its individual width: the vertical dimension (y in Cartesian co-ordinates) is critical. If, as seems historically probable, Gutenberg's invention was that of the adjustable type-mould, tolerant of characters of differing widths, intolerant of divergence in body-size [1: overleaf], this invention acted as a vertical grid upon the setting, the form, the page.

1 Chronicle of Cologne, 1499.

2 A.P. Usher, A history of mechanical inventions, Cambridge Mass: Harvard University Press, 1954. Chapter 10 deals with "The invention of printing'; however, Chapter 4 on "The emergence of novelty in thought and action' should not be missed.

Die unregelmäfsigkeit diefes fatzes wird durch die
typen der buchftaben a und e verurfacht; fie find zwar
gröfser als die anderen lettern, bei genauer mefsung
aber doch nur um dreizehn taufendteile eines zolls.
Diefer verfchwindend kleine unterfchied wiederholt und
vergröfsert fich mit jeder zeile, bis der zufammenhang
der wörter und linien zum teil zerftört wird Wenn das
Bröfsere a und e noch zu einem dutzend linien verwendet werden follte,
fo wäre der lefer gar nicht mer im ftande den fatz zu lefen.

[1] Illegibility resulting from the mixture of types of differing body sizes (the 'a' and 'e are 13 thou larger than the other letters). H. Meisner and J. Luther, Die Erfindung der Buchdruckerkunst, Bielefeld & Ieipzig: Velhagen & Klasing, 1900.


Edilcipline rorupilttia Lura
tgodilapline diledio E:r dilec
no ultodialegi illi i-LultaDiio autlegum rõlummatio
orruptioms eA: inmorrupioD
autkaritelle pxiído-Lou
pilia îtaq lapîentietedunr
adreguī peptuu.Biengо ledaminitedibsetlaptis =
ges pli: diligie lapitatiantī
pepetuйregnttis- Diligite lu
mea lapime: omnes qui ge
us plis.uid et autlapiftia
Ee qufadmodu fada ln refeta
anonablondam a vobis la
namamadi:Tdabimidonaduîtais meligabo: r ponaí

[2] Word and syllable abbreviations in Gutenberg's 36-line Bible. Note that the hyphens override the measure.


S CYTHIA intra Imau
montem termínatur ab
occafu Sarmaria Aliati
ca ſcam linea expolita
A leptentrione terra in
cognita.Ab oriete Ima
omonte adarêtos vergente ſeam meridia
na ferme linea qapdido oppido vlq,ad
terrainw gnitam extenditur. A merídie aс
etiam oriente Satis quidé & Sugdianis e
Margiana inxtaiplora expofitas líneasvf
oftia oxeamnis in byrcanu mare exeutif
ac etia parte q binc est vſq ad Rha amuis
oftia gradus habet 87248 3. Ad oc
calum autvergiturin gradib 89944
Rbymmi f ofta 91 48 4
Daicis ff oftia 94 48 4
Iaxartiff' oftia 97 48

[3] Ptolemy, Cosmographia, Ulm, Note the comparatively small size of the numerator in fractions; compare Stock Exchange fractions in financial columns for one ofthe alternative solutions.


c'etait
issu stellaire
le nombre
EXISTAT-IL
autrement qu'hallucination eparse d'agonie

COMMENCAT-IL ET CESSAT-IL
sourdant que nie et clos quand apparu
par quelque profusion repandue en rarete
SE CHIFFRAT-IL

evidence de la somme pour peu qu'une
ILLUMINAT-IL


ce serait
pire
non
davantage ni moins
mais autant indifferemnent


LE HASARD

[4] Stéphane Mallarmé, 'Un coup de dés', Cosmopolis, May 1897. Consider also the problems necessarily raised by poets in a socio-religious sense, discussed by Stefan Themerson, Cardinal Pölätüo (London: Gaberbocchus Press, 1961); note also the problems of relating the manuscript to typographical constraints, discussed by the same author in a most creative article 'Idéogrammes lyriques' (Typographica, no. 14, 1966, pp. 2-24).

as more lately in the case of 13-pica fixed newspaper sticks, an unadjustable hod into which the standard bricks of characters could be successionally piled.

Of course, the fixing of a horizontal dimension or 'measure' demands conventions of variable spacing between words, * or of abbreviation of the words themselves [2], if all the characters align at left, where the line begins, 'and are to end as leadsoldiers dressed by the right. The multifarious grids used by the scribes were directly translated into the techniques of metal setting. The scribes had long explored the two-dimensional axes, long before Gutenberg, long before Descartes described them as constraints.

This account restricts itself to those who used the Latin alphabet, who read from left to right; but only so far as concerns continuous narrative text. Quite early on, even in the days of incunabula, not only letters but other characters, for example numerals, needed setting - and in the attempt of mathematical conventions to show the sequence of a proof, equalities and tabulations were aligned, each below its antecedent step: centring a new implicit axis on the page [3].

So during centuries: for the first ninety years of typographic printing saw the exploration and development of justified and unjustified setting, of italic, of new letters (J and U surviving; some, like the omega, left at last), of punctuation marks. After 1530, though, interest shifted toward experiment in letter design and, later, mechanical improvement.

All later work, until the demands of writers such as Blake or Mallarmé disrupted the conventions, considered the typographic grid unalterable [4]. And even with the poets, their understanding of typography was such that they hardly considered the presentation of their personal desires a challenge to the grid.

And here's a sadness.Typography, as taught in schools of art, and captioned in the illustrated books, is mostly but a word delimiting a field of art-/craft-history; books of types, of typographic ornaments and rules, of title-pages (fewer books of double-page spreads), sit on their shelves or presses. Typography (sic) has become the study of placing letters onafield: typography, a more precise form oflettering. And lettering, calligraphy, has died some sweet Roman death or letraset itself below the ground.

It is time, after half a millennium,for the re-assessment of typography. In architecture, stones, mud, plants humbled together, were governed; labour was delegated, craftsmen worked their feeling for materials on that material, builders organized, architects, later, chiefed constructions. After the decline of architecture, all major work nowadays is done by those who dreamed of white cathedrals or had an intimate experience or interest in their material, old or new.

At this point AF refers to one of the 'visual tables' from Typographic norms (see pp. 71-4 above), part of which he had reproduced on the cover of that issue of The Designer. His caption ran: 'Cover: thin, mid, thick, en and em spaces for 5, 6, 7, 8, 9, 10, 12, 14, 18, 24, 30, 36, 42, 48 and 60 point anglo-american. The spaces printed in grey are interchangeable with

Response

Published in 1960s Britain, Froshaugh's Typography is a Grid addresses a system of organization that became the dominant system for organizing typography. It was heavily accepted as the only way type can be laid out and can be clearly identified in the way in which Froshaugh's own text is arranged. To better understand this text, I researched the historical and cultural context in which Froshaugh lived. At this time, a new generation of modernist designers was emerging and gaining influence in London's design scene, not to mention the tremendous growth of London's steel industry. This changing environment also led to a change in how space and subsequently type were perceived.

Thus, the grid became more than a tool; it symbolized order and modernity. Printing, at that time, was also designed as an arrangement of individual characters fixed within a metal framework, which meant that a grid was both a product of the tool and a result of it. The adoption of printing led to a widespread acceptance of the grid as the way type should be arranged.Though the relationship between typography and the grid is not fixed, they are closely connected. Where type creates expression, the grid brings order, much like language, which utilizes grammar as a structural tool but allows unlimited ways to express ideas. Its visual form, typography, relies on grids as a system of structure to communicate with clarity, providing a set of restrictions for creativity to play into.

Froshaugh also connects the relationship between typography and grid to cartography. In Cartography, the grid acts as a way to orient the viewer. The grid provides guidance for the reader and suggests a sense of order. Although it is interesting to note that these elements shouldn't be seen as completely neutral, they indirectly express values, politics, cultural norms, and power. Froshaugh shares the example of reading from left-to-right reading - a primary western way to read. Today, this applies to how we design interfaces, documents, and websites.

This reading continues its relevance in digital design, where websites and user interfaces depend on grids and templates. Just as early typographers used grids for printed text, today's designers use them to arrange content on screens. The grid has become a standard, quietly shaping how we interact with information. Continuing to speak to the singular identity of the web today, it has become heavily simplified in its conceptual approach. There is a learnt way that we all browse the web, in the same manner that we read from left to right in the Western world.

As someone who heavily uses grids to design, this had me questioning what we lose by relying on them. Grids allow information to become accessible, but they can also reduce creativity and limit the variety of design concepts someone can create. Froshaug's persuasion to rethink typography, even after hundreds of years, highlights this tension. Therefore, the grid in typography is not a rigid rule but a conceptual one, a system that supports clarity while also inviting reinterpretation. As designers, it is our role to use these systems knowingly, understanding when to follow and break the rules we set for ourselves. Typography doesn't need a grid to exist, but the grid continues to shape how we see, understand, and communicate.