Anthony Froshaugh,
'Typography is a grid'. Published 1967, in: The Designer [bibl. 122]. The article was written at the height of the vogue for grid-based graphic design, imported into Britain from (especially) Switzerland. In an earlier contribution to The Designer, Brian Grimbly-a friend and colleague of AF -had discussed grids in a purely pragmatic way, as a tool for designers. ('Designing to a grid', The Designer, no. 162, August 1966, pp. 4-5). AF then wrote this 'call to order', restating central tenets of his approach to typography. Some slight editorial changes have been made in reprinting the article here. Notes to the text and illustrations were originally numbered in one sequence, but have here been renumbered in two sequences. As explained in the editorial note on p. 189 below, the cover image ofthat issue of The Designer constituted one of the illustrations. It has been omitted here: reproduced small it would have little meaning, and similar images can be seen in the reproductions from Typographic norms on pp. 71-4 above. 'Typography is a grid' was reprinted in Design Dialogue, no.1, 1969: a magazine edited by students at Stafford College of Art and Design. A F's work was important for the design course at Stafford, as Peter Burnhill implied in his retrospective: 'Outside the whale', Information Design Journal, vol.8, no. 3, 1996, pp. 195-218.Grid structures are implicit in the word typography. After half a millennium it is time for an understanding and re-assessment
To mention both typographic, and, in the same breath/sentence, grids, is strictly tautologous. The word typography means to write/print using standard elements; to use standard elements implies some modular relationship between such elements; since such relationship is two-dimensional, it implies the determination of dimensions which are both horizontal and vertical.
Consider the problems which faced Gutenberg, some five hundred years ago, in helping 'the eternal God' to bring 'into existence the laudable art, by which men now print books, and multiply them so greatly.... 1 Item, the said Johann Gutenberg knew of the invention of paper (which had reached Cologne by 1320); item, knew of the development of suitable inks ... of the general features of the cloth- and winepress, of the arts of the engravers, of the die- and punch-making of the goldsmiths (after all, he was a goldsmith himself).2 What did Gutenberg invent?
In order that letters, characters, may be arranged in lines, line upon line, for printing, each letter must be of the same depth or body-size as its neighbours, irrespective of its individual width: the vertical dimension (y in Cartesian co-ordinates) is critical. If, as seems historically probable, Gutenberg's invention was that of the adjustable type-mould, tolerant of characters of differing widths, intolerant of divergence in body-size [1: overleaf], this invention acted as a vertical grid upon the setting, the form, the page.
1 Chronicle of Cologne, 1499.
2 A.P. Usher, A history of mechanical inventions, Cambridge Mass: Harvard University Press, 1954. Chapter 10 deals with "The invention of printing'; however, Chapter 4 on "The emergence of novelty in thought and action' should not be missed.